What it supplies
Heads Up For Tails (HUFT) is an Indian pet products business with its head office in Gurugram, Haryana, operated by Earth Paws Private Limited according to the footer of its website. Its about page says the business started in a small room and had its retail break in 2008 with a kiosk at Select City Mall in New Delhi. In 2017 Heads Up For Tails and Tail Lovers Company joined forces, with operations continuing under the Heads Up For Tails name.
The site states that the company designs and creates pet products and also curates products from other brands. Its dog range covers dry, wet, grain-free, puppy and veterinary food, treats, grooming and accessories, and it lists a Sara’s treats line. The about page gives figures of 90 stores in 18 cities and, elsewhere, more than 100 stores in over 20 cities, alongside pet spas.
Products and services
- Dry and wet dog food
- Puppy and veterinary diets
- Dog treats, including the Sara's range
- Cat food and treats
- Pet grooming and spa services
- Pet accessories
- Dog travel crates and carriers
- Dog grooming supplies
- Collars, leashes and harnesses
- Dog beds and mats
- Own-brand food and treats (Sara's, Sara's Treats, Hearty, Dashdog)
- Pet spa grooming services
Sources
Details are taken from the pages on its own website listed below. Regulatory status is shown only where the supplier or the regulator states it. Listing last checked 17 October 2026.